The Colmore rebrand – private markets are evolving, and so are we

September 13th, 2022 – Colmore is the leading service and technology provider for private market Limited Partners (LPs) and allocators. Since August 2021, we have been a Preqin company, who are the Home of Alternatives™. For almost 20 years, Preqin has empowered the finance community to make better decisions by providing critical industry data and intelligence.

Through our combined services, our aim is to increase transparency and access across the global alternatives market to ensure that we can support our clients throughout the entire investment lifecycle.

We’ve grown and evolved with the industry. Today, we are excited to launch a refreshed brand identity for Colmore. In order to better serve the needs of our clients, this rebrand further aligns our visual identity along with our drive and ambition as a business.

The rebrand is part of our mission to provide our clients with the confidence needed to outsource the collection and interpretation of private asset data. Our new brand is more than just a new logo, it’s an expression – and strengthening – of our corporate personality and signals a new chapter for Colmore. We’ve expanded into new markets, grown our global teams, and continuously innovated our products and services.
Our new brand is underpinned by four key attributes:

  • We’re focused and cut through the noise so our clients can have complete confidence in the data and insights we provide.
  • We’re dynamic and adapt to respond to our clients’ needs. We help them see trends, so they are prepared for what’s coming in terms of the complexities of secondary accounting and data.
  • Because we’re transparent, our clients get a clear view of the industry from a trusted and unbiased source, one that partners with leading LP industry associations, and is regularly called upon by the media for industry comment.
  • We build connections, leading with warmth and sincerity to ensure our clients have the support they need to be successful.

The private markets landscape is constantly changing. Our rebrand demonstrates our new focus with Preqin and reflects the joint vision, mission and values of our partnership.

About Colmore:
 Colmore, A Preqin Company, is a market-leading, technology-driven private markets investor services business focused on the Limited Partner and Allocator market. The business operates from five offices located in New York and Dallas in the US, London and Birmingham in the UK and Singapore. Colmore employs more than 280 professionals, with the business monitoring over 4,500 private market funds and 40,000+ holdings. For more information, visit

For further information, please contact:

Alex Tarantino, Commercial Director
Phone +44 121 716 0891

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